Selected work

Explore the strategy and design behind each brand.

A yellow Brightline Electric van parked outside a red-brick house in autumn. Its side shows the logo, a phone number and the words Priced up front. An electrician carries a tool bag up the front walk.

Brightline Electric

ElectricianRebrand

Concept. Brightline Electric is an invented business.

An electrician’s rebrand built around familiar yellow vans and upfront pricing.

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An older patient with a cane walks toward an oak front desk. The dark green wall behind it carries the Fernhill Physical Therapy logo, a sprout on a hill. Tall windows look out on wooded hills.

Fernhill Physical Therapy

Physical therapyLaunch

Concept. Fernhill Physical Therapy is an invented business.

A clinic built around a full hour with the same therapist.

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Two purple pastry boxes and a white loaf bag on a stone counter in morning sun. The boxes carry the Marigold & Thistle logo. The bag carries a round yellow mark and, in purple, Order by 4pm for next-day pickup.

Marigold & Thistle

BakeryRebrand

Concept. Marigold & Thistle is an invented business.

A neighborhood bakery making its order-ahead service easier to find.

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