Brand Identity.
Thought through.

A clear position, a distinct voice and a complete visual identity. Made for your business, ready to use.

$3,000

Sign up free

Delivered in 3–5 working days after you accept the offer.*

*Excludes your review time. How it works

EightHalo’s wordmark, with its distinctive g shaped like an eight.

Brand identities and logos for businesses.

We’ll recommend a direction and explain why it fits your business.

Our voice
DM Serif Text
Libre Franklin
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Our own identity, shown here to explain how the parts work together. Your identity is built for your business.

A reason behind
every part.

We build the identity around your business, your customers and your place in the market. The words and design follow that direction.

Strategy &
foundations

Know who you’re for, where you fit and what gives people a reason to choose you.

See strategy inclusions
  • Audience: who you serve and what matters to them
  • Competitive landscape: the businesses they compare you with
  • Brand strategy: your position and reasons to choose you
  • Foundations: purpose, mission, vision, promise, values and personality

Messaging &
voice

What you say, how you sound, and the guidance to keep writing in your own voice.

See messaging inclusions
  • Messaging: your core message, themes, tagline and business descriptions
  • Voice and tone: writing principles, examples and guidance for different situations

Visual
identity

Your logo, colors, type and imagery, designed to express the same point of view.

See visual inclusions
  • A main logo, a small-size mark and a browser-tab icon
  • Color and one-color logo versions, with usage rules
  • A full color palette with exact values
  • Typefaces for headings and body text
  • A mood board and visual direction, with graphic devices and illustrations
  • Imagery guidelines for choosing and making images

Ready-to-use
designs

Your identity put to work in social posts, ads, email and a home page design.

See design inclusions
  • Social posts for Instagram, Facebook, LinkedIn and X, with profile and cover images
  • Ads for Meta, Google and LinkedIn
  • Email designs and a website home page design
  • Three to six print and physical mockups, chosen for your business

Website design, not development. Print pieces are mockups.

Only need a logo for now? Explore Logo

Yours to keep.
And keep using.

At handoff, you own all rights to the logo and files.

Your full brand guide

The strategy, words and design in one place, presented in your own brand. It stays hosted free while your account exists.

Inside your guide
  • Overview
  • Strategy
  • Audience
  • Competitive landscape
  • Foundations
  • Messaging
  • Voice and tone
  • Logo
  • Visual direction
  • Imagery
  • Applications
  • Resources

Your Brand AI Agent Skill

Your guide packaged for an AI agent to reference: the words, visual direction and rules that make the brand yours.

We test each piece the way you’ll use it before handoff.

What finished
looks like.

Explore the choices behind a complete identity.

All concept work

Start with
what we find.

Sign up free. Discovery and your Brand Opportunity Report come before you pay. You keep the report, even if you stop there.

What the report covers