Looks matter. You just judged ours.

We make logos and brand identities for businesses with years behind them or a launch ahead.

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Stacks of EightHalo business cards in green-black and ivory. The top cards read EightHalo, a brand-building company.

What brought you here?

  1. Your business has grown. Your look hasn’t.

    Rebranding

  2. You launch soon and need the whole brand.

    Brand Identity

  3. You need a logo first.

    Logo

  4. You’re not sure which one fits.

    The free Brand Opportunity Report

  5. You want to know how a project runs.

    How it works

  6. You want to know what we believe.

    About EightHalo

Whoever you hire for your brand, ask them why. Ask us too.

A patient with a cane walks across a sunlit clinic toward a front desk. The wall behind the desk is deep green, with the Fernhill Physical Therapy logo, a sprout on a small hill. Through the window, a ridge.

Fernhill Physical Therapy

Concept. Fernhill Physical Therapy is an invented business.

  1. Deep green and a hill instead of clinic blue.
  2. Its patients want to walk the ridge again.
Why Fernhill looks the way it does

Brightline Electric

Concept. Brightline Electric is an invented business.

  1. Who’s coming is on every sign and badge.
  2. Its customers check who’s at the door before the chain comes off.
Why Brightline Electric looks the way it does
A hand holds up a yellow Brightline Electric ID badge on a lanyard. It reads Marcus T., Licensed electrician.
Concept: a white Marigold & Thistle bag with a round yellow mark. Printed under the name: Order by 4pm.
Before: a kraft paper bag with a round yellow sticker and no order deadline.

Marigold & Thistle

Concept. Marigold & Thistle is an invented business.

The 4pm order deadline moved from a card by the register to every bag.

Its regulars plan their mornings around what sells out.

Why Marigold & Thistle looks the way it does

See all our concept work

Your customers have better words for your business than you do.

We start with theirs.

  • I don’t need an anatomy lesson. I want to walk the ridge with my dog.
  • I look out the window first. If I can’t tell who it is, the chain stays on.
  • Everyone calls it the yellow bakery. Nobody knows the name.
  • They all looked the same, so I picked the closest.
  • It took me ten seconds to rule out two of them.
  • Nice logo. Still no idea what they do.
  • The sign says Since 1987. That was enough for me.
  • I didn’t know they did weddings until a friend told me.
  • I asked who would do the work. They sent a name and a face.
  • The box was so nice I kept it.
  • I picked the one that looked like it would pick up.
  • They explained it like I was a person.
  1. 1

    Sign up free, then fill in a short form and have a fit call with us.

  2. 2

    We read what customers in your market write.

  3. 3

    Your Brand Opportunity Report gives you their words. You keep it whether or not you hire us.

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