Brand Opportunity Report.

Understand what matters to customers in your market before deciding what your brand should say.

You keep the report whether or not you buy.

See the time involved

From their words
to our reading.

Your report brings together 3–5 findings, with customers’ own words and our interpretation of each.

Illustrative example. The bookkeeping business and customer comment below are fictional.

Customer comment

“Third bookkeeper in two years, and every one asked me what food cost means.”

Our reading

This owner wants a bookkeeper who already understands how a restaurant works.

A point to explore

If restaurant experience is a strength of the business, make it easier for prospective customers to see.

An example of how we explain a finding, not a completed report or evidence about a real market.

Your business.
Your customers.
A closer look.

We put what you tell us alongside what customers in your market say. The report gives you our reading of both.

Start with
your business

Discovery helps us understand what you do, who you want to reach and what you want the brand to change.

Read your
market

We read public customer reviews and discussions alongside what competitors claim. Their words give us something concrete to work from.

Talk through
what we found

We explain the findings on a video call. You can ask questions and tell us where our reading needs more context.

Launching something new? We can read what customers say about the businesses they already buy from.

What it asks
of your time.

Start with a free account, a short form and a fit call. Discovery follows.

See the full process
  1. Your discovery

    About an hour

    Up to two, depending on the detail you share.

  2. Our market reading

    1–2 working days

    We usually finish our reading in this time after discovery.

  3. Your walkthrough

    30 minutes

    A video call to go through your report together.

The report is yours.
The decision is too.

During the walkthrough, we send the recommended offer to your account. You pay only if you accept it.

If you stop there, you still keep your report.

See our offers and prices

Start with your business. We’ll take a closer look.

Sign up freeQuestions before you start?